01
Incomplete Story
Pitch decks, landing pages, and demos lack a cohesive narrative, leaving prospects confused and reliant on who is presenting.
Staff Product Designer · SaaS & Analytics
Transform Complex Workflows into Intuitive Experiences
I help growth-stage SaaS teams turn ambiguity into clarity—designing systems, stories, and GTM assets that scale with confidence.Together we shape measurable, data-backed impact.
$3.5M+
ARR influenced
Scaled a self-serve analytics platform from early traction to enterprise adoption.
12
Launches led
Shipped product, story, and enablement kits with product, engineering, and sales.
5
Teams coached
Built design systems, critiques, and measurement rhythms that scale with the org.
“Design is the silent ambassador of a solution.”
Clarify your value
Make the value obvious before users churn.
I’m usually hired when products must fundraise, enter new segments, or align revenue teams around a clear story. These are the blind spots we address first.
02
Unscalable Design
Parallel squads ship without a unified design system, causing drift, rework, and slower development.
03
Unmeasured Impact
No shared metrics or experiments tie design work to adoption, retention, or revenue, so wins stay anecdotal.
What we can ship together
Strategy, product & GTM in one narrative.
Engagements run in 6–8 week sprints. Each sprint blends system design with narrative alignment—so your product tells a story users believe in and your team can measure.
Help your team explain its value in 30 seconds.
Positioning workshops, message hierarchies, and responsive landing moments that move prospects to the next step.
- Messaging & story framework
- High-fidelity hero & feature moments
- Demo flow, motion direction, sales one-pager
Unify complex, multi-role workflows with a durable system.
Design systems, component APIs, and research cadence that keep teams aligned from discovery to delivery.
- Journey diagnostics & IA
- Tokenized design system & content standards
- Usability testing & metrics instrumentation
Equip revenue teams with proof they can demo and trust.
Sales demos, onboarding flows, and post-launch dashboards so GTM teams can sell with confidence and iterate fast.
- Interactive demo environments
- Launch kits for Sales, CS, Marketing
- Experiment roadmap & reporting
How we’ll partner
Three phases, continuous clarity.
Each phase ships tangible artifacts, rituals, and metrics—so momentum continues long after the engagement.
01
Frame & Align
Define success metrics, stakeholder map, and the narrative spine. Produce a one-page strategy and collaboration cadence. The outcome is one measurable definition of success everyone rallies around.
- Stakeholder interviews & opportunity mapping
- North-star narrative & experience principles
- Working agreements & success dashboard
02
Design & Validate
Translate journeys into systems, prototypes, and validation loops so teams can ship with confidence. The outcome is confidence to ship without rework.
- Tokenized design system & component APIs
- High-fidelity flows + research & analytics plan
- Partnered dev handoff & QA checklist
03
Launch & Amplify
Activate revenue and product teams with GTM assets, training, and post-launch iteration rhythm. The outcome is adoption you can instrument and improve.
- Interactive demo + enablement library
- Launch plan, experimentation backlog, retros
- Scorecard for adoption, retention, ARR impact
Selected work
Case studies & outcomes
A snapshot of recent engagements. Each case shows how story, product, and system align—complete with walkthroughs, artifacts, and metrics. Happy to present live.
Logica
Self-serve analytics for non-technical teams with guided onboarding and AI insights.
Timo · Silver Light
Lightweight workforce companion for 300-person hospitality ops teams.
Timo
Trust-first workforce operations translating high-context flows into explicit, auditable steps.
Aegis Clinician
Clinical command center with persistent identity, closed-loop confirmation, and accountable AI to surface risk sooner.
Hey, I’m He.
8 years designing data-heavy SaaS across analytics, operations, and productivity. I embed with product and GTM leaders to translate ambiguous goals into systems that scale responsibly—and stories teams can rally around.
Outside of Figma you’ll find me coaching critiques, building motion prototypes, and helping founders pressure-test their stories before pivotal demos.
Staff Product Designer — Core Competencies
Designing data-heavy SaaS from 0→1 to 1→n—simplifying analytics and ops, aligning product to business goals, and shipping end-to-end with PM/Engineering.
- IA & user journeys — research → high-fidelity prototypes → handoff.
- Design systems at scale — reusable components and standards for speed and consistency.
- Experimentation & instrumentation — A/B tests; analytics via GA, Amplitude, Mixpanel, Looker/Tableau.
- Cross-functional execution — partner with PM/Engineering to prioritize, ship, and learn.
- Focus — B2B SaaS, data/analytics, admin consoles, onboarding & activation.
Ready to unpack what’s next?
Share your roadmap, funding milestone, or the experience you need to level up. I’ll reply within three business days with next steps.