He Zhu
Staff Product Designer · AI Trust-UX · AI-native B2B SaaS · Data & Analytics
Professional Summary
Staff Product Designer with 8+ years on data-heavy B2B SaaS, self-serve analytics, and LLM-powered products. Strongest in AI trust-UX: designing AI behavior that’s legible, interceptable, and recoverable, so people can see what a model is doing and step in when it’s wrong. At Kubit AI, helped take a self-serve analytics platform from 0 to $4M ARR across 15+ enterprise customers including Samsung, Pluto TV (Paramount), and Vix (TelevisaUnivision). Prototypes in code and partners closely with PM, engineering, and ML in 0-to-1 environments.
AI Trust-UX in Practice
- Lumos: Designed Kubit’s natural-language analytics agent, turning plain-language questions into grounded queries over customer data with prompt patterns, retrieval context, and multi-step orchestration.
- Trust mechanics: Built confidence signals, fallback states, and human-in-the-loop checks for non-deterministic output, so users could tell when to trust a result and recover when they couldn’t.
- Systems fit: Carried the same trust model into enterprise workflows: roles, permissions, audit trails, and evidence-backed decisions across long-running, multi-actor processes.
Experience
Co-Founder & Founding Designer · Staff Product Designer
Timo
Dec 2024 – Present
- 0-to-1 Product Strategy: Defined product strategy and led end-to-end design for a workforce SaaS MVP covering scheduling, inventory, procurement, approvals, and analytics, shipping 8 production modules in 3 months with founders and engineering.
- Timo for Silver Light: Led design for a multi-site restaurant operations rollout. In the pilot, ops hours dropped 25%, queue waits 18%, and approval disputes 90%.
- Design System Architecture: Built a tokenized system with 40+ components, accessibility guidelines, and reusable workflow patterns that kept handoff consistent across modules.
- AI-Assisted Prototyping: Used Figma Make, Cursor, and Claude Code to go from concept to production-fidelity prototypes in hours instead of days, keeping components and tokens consistent.
Founding Designer → Staff Product Designer
Kubit AI Inc., San Francisco Bay Area
Nov 2018 – Nov 2024
- 0-to-1 B2B SaaS: Led design of Kubit AI’s self-serve analytics platform from concept to GA, contributing to growth from 0 to $4M ARR with 15+ enterprise customers and 85% logo retention.
- Lumos: Shipped the platform’s natural-language analytics agent across multiple production releases, partnering closely with ML engineers and PMs.
- Enterprise Workflows: Architected power-user features including a no-code formula editor, cohorts, multi-tenant workspaces, role-based permissions, and evidence trails, cutting a typical analytics investigation from ~4 hours to ~15 minutes.
- Design Leadership: Solo designer for ~5 years as the product org scaled to a 50-person cross-functional team, mentoring one junior designer and two interns and partnering with PM and engineering on craft and research. Established the design tokens, shared components, and review patterns that cut front-end implementation time by roughly 40%.
Product Designer
Sportdex, San Francisco Bay Area
Jan 2018 – Nov 2018
- Growth & Gamification: Designed World Cup prediction, referral, and gamified onboarding flows, contributing to a 500% registration lift during the 2018 World Cup campaign and 200K+ active users across iOS and Android.
- End-to-End Ownership: Owned visual and interaction design for the gameday prediction flow from concept through App Store launch in 8 weeks.
Core Skills & Tools
AI Product Design
B2B SaaS Systems
Design Leadership
AI-Native Design & Build
Design, Code & Analytics
Education
MFA, Web Design & New Media, Academy of Art University, San Francisco
BA, Visual Arts, University of California, San Diego
Positioning
Best fit: Senior / Staff Product Designer scope in AI-native B2B SaaS, data-heavy tools, enterprise workflows, and design-to-code environments.
Get in touch
Open to new product design roles and collaborations.
Email me →