Professional Summary
Staff‑level product and user‑experience designer with 8+ years of experience leading the creation of data‑intensive B2B SaaS products. Proven track record of driving 0‑to‑1 product launches, building design systems and operations from the ground up, and scaling teams through rapid growth phases. Skilled at translating complex data and workflows into intuitive, user‑centric experiences, I partner closely with product, engineering and business stakeholders to align strategy, define success metrics and deliver measurable business impact. Adept at guiding cross‑functional teams through research, information architecture, prototyping and visual design, and comfortable with modern web stacks and data‑driven methodologies.
Experience
Co‑Founder · Product Designer
Timo
Dec 2024 – Present
- Co‑founded and served as Staff Product Designer for Timo, a workforce and scheduling SaaS platform; established product vision and design strategy and led cross‑functional teams through discovery, roadmap definition and MVP launch in 3 months.
- Built a comprehensive design system and UI component library (40+ components, design tokens, accessibility guidelines) that enabled rapid iteration and ensured consistency across modules; improved developer handoff efficiency through documented guidelines.
- Conducted user research and defined requirements across modules (time tracking, leave approval, attendance, scheduling, inventory and procurement); translated insights into wireframes, prototypes and high‑fidelity designs that increased customers’ scheduling efficiency by roughly 25%.
- Designed and implemented real‑time analytics dashboards that provided management insight into workforce utilisation and cost structure, helping customers identify savings and increase revenue per employee.
- Established design operations—including documentation standards, design review processes and accessibility practices—to support future team scaling and maintain quality.
Founding Designer
Kubit AI Inc. – San Francisco Bay Area
Nov 2018 – Nov 2024
- As founding designer and later Staff Product Designer, built and delivered the Kubit AI data‑analytics platform from concept to production; enabled non‑technical users to self‑serve insights via natural‑language queries and visual analysis, reducing average analysis time by 50%.
- Partnered with the CEO, product, engineering and sales to drive growth from zero to $3.5 million ARR and secure 15+ enterprise customers, including Samsung, Vix(TelevisaUnivision) and Pluto TV (Paramount), while maintaining 85% customer retention.
- Designed core analytics modules—dashboards, data dictionary, formula editor, workspaces and permission management—and established a design system with 50+ reusable components and design tokens; reduced design‑to‑development handoff time by 40% and ensured consistency across 15+ product features.
- Led user research and usability testing, optimizing onboarding and sample‑data flows to reduce support tickets by 35%; defined experiments, success metrics and iterated features based on data to continually improve usability and customer satisfaction.
- Scaled the design function from a single designer to a cross‑functional product team as the company grew from 5 to 50 people; established research frameworks, design operations and documentation standards to support high growth and cross‑functional collaboration.
Product Designer
Sportdex – San Francisco Bay Area
Jan 2018 – Nov 2018
- Designed score‑prediction and leaderboard experiences for a prize‑based sports app, aligning product, design and engineering on clear rules and reward mechanics.
- Introduced live scores and push‑notification features that expanded coverage from NBA to the World Cup and drove 150K+ active users during the tournament.
- Collaborated with marketing to implement a digital‑token referral campaign, increasing new registrations by 500% and boosting daily active users during the tournament.
Core Competencies
Design Leadership & Strategy
0‑to‑1 Product Development
Founding Designer
Design Systems Architecture
Design Operations
Cross‑functional Leadership
Component Libraries & Design Tokens
Design Systems Documentation
Product & Research
User Research
Requirements Analysis
Information Architecture
User Journeys
Wireframes & Interactive Prototypes
High‑fidelity Visual Design
A/B Testing
Usability Testing
UX Writing
Enterprise & Operations
Approvals & Workflows
Roles & Permissions
Audit Trails
Version Control
Long‑running Processes
Inventory & Procurement
Order Management
CRM
Design Operations
Tools & Technologies
Design Tools
Figma (Advanced)
Sketch
Adobe XD
Photoshop
Illustrator
InVision
Framer
Research & Collaboration
Dovetail
UserTesting
Lookback
FigJam
Miro
Linear
Jira
Confluence
Development & Analytics
HTML/CSS/JavaScript
React
Angular
SQL
Amplitude
Mixpanel
Google Analytics
Looker
Tableau
Recharts
Education
MFA, Web Design & New Media – Academy of Art University, San Francisco
BA, Visual Arts – University of California, San Diego
Focus Areas
B2B SaaS · Data & analytics · Enterprise admin consoles · Permission & approval workflows · Design systems · User onboarding & activation · Long‑running, multi‑actor processes · Inventory & procurement · Order management & CRM